Direct Mail
Grow your business through high ROI prospecting and lead conversion tactics.
RESEARCH & ANALYTICS
Discover your most valuable customers and find out what they want from you.
EMAIL MARKETING
Create one-to one relationships that turn leads into customers.
MARKETING STRATEGY
Develop cost-effective direct response plans to achieve your goals.
The Importance of Lists
The number one factor to direct response success is your list. Send an offer for snow tires to a Grandma in Florida in Summer, and you have zero chance of success. Send the same offer to a Canadian who drives a four wheel drive and who last bought tires a couple of years ago, and your chance of success jumps.
There are two types of lists: House Lists and Rental Lists.
House Lists
Most companies have customer, lead, and/or prospect information in a database and want us to maximize the revenues from these people. These lists are free to use, but this internal data gets old quick.
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- 3% of Americans move every month.
- 706 firms move locations every two hours.
- mailing to the wrong person kills ROI, so data hygiene is important