I’m often asked ‘What types of offers work well’? Well, it depends upon what you are trying to do, are you trying to get a lead? A sale? Remind a lead that you exist?
Really, what is an Offer? It’s what your target is going to get, and what they are going to have to do to get it. It’s sole purpose is to move the prospect to action. Great offers are valuable, tangible, unique & related to the company offering it
Remember, be clear & easy to understand. Do not provide a choice of offers. Here’s an offer we ran for eBay Motors. We were trying to get Auto Dealers to start listing cars on eBay. This was several years ago, and Digital Cameras weren’t as popular as they are today – and they had an extremely high perceived value (something we always look for – a higher perceived value that our actual cost).
Here is a list of offer starters – many of which we’ve run.
- Free trial
- Free gift
- Extra service
- White papers
- ROI calculators
- Case studies
- Webinar
- Free lunch
- Free shipping
- Tickets
- Survey Results
- Contest
- Free consultation
- Dollar discount
- % off discount
- Buy one, get one free
- Buy one, get one for a penny
- Terms of payment
- Guarantee
- Sweepstakes
- Free sample
- Seminar
- Premium
- Book
